CallidusCloud Sales and Marketing Automation Solution

Drive Demand and Revenue with our Powerful Marketing Platform

CallidusCloud Marketing helps you align sales and marketing, automate key marketing processes, and accelerate sales.

CallidusCloud Marketing is simple, intuitive and complete, offering out-of-the-box features that deliver personalized engagement, marketing efficiency, sales acceleration, and enterprise readiness.

Master One-to-One Personalized Messaging

Visitor Identification and Intelligence

Anonymous or known, competitor or prospect: our platform identifies your website visitors and intelligently analyzes their interests and intent, even without a formfill.


Learn More »

Email Marketing

Easily create and send email campaigns, and track prospects’ behavior in response to those campaigns


Learn More »

Lead Nurturing

From simple to complex workflows, nurture leads with gathered intelligence and convert them into meaningful business opportunities faster, and more effectively.


Learn More »

Let Marketers Be Marketers

Lead Generation

Generate high-value leads by using sophisticated behavioral analysis, and turn them into customer advocates.


Learn More »

Lead Management

Acquire, track, score, nurture, and engage with leads along the entire buyer journey until they result in a sale.


Learn More »

Lead Intelligence

Gain unprecedented insights with lead intelligence.


Learn More »

Campaign Management

Automate your marketing campaigns, and effectively deliver the right message to the right people at the right time with cloud-based marketing automation.


Learn More »

A Single Solution to Manage Leads and Drive Revenue

Sales Enablement

Our end-to-end, integrated solution makes working with and enabling sales intuitive, allowing your organization to close more deals, for more money, in record time.


Learn More »

Lead Scoring

Multidimensional scoring across both demographic profile and behavior, with actionable email alerts for real-time action.


Learn More »

Social Selling

Leverage social media to build trusted relationships, improve brand identity, and sales velocity.


Learn More »

Complete but Not Complex

CRM Integrations

Intuitive and flexible integrations with top CRM systems and social platforms.


Learn More »

Channel Marketing

Support your partners’ efforts to develop high-quality leads for themselves while preserving your brand identity and messaging.


Learn More »

Website Optimization

Build forms and landing pages on the fly with our drag-and-drop WYSIWYG builders, and use our SEO tools to optimize your site and maximize conversions.


Learn More »

Reporting and Analysis

Get unmatched insight into your leads, and measure marketing’s impact on revenue generation, brand reputation, and customer retention.


Learn More »