Marketing Automation, Revenue Performance Management, Sales Enablement, Social – The Marketing Cloud
Marketing Automation, also known as Revenue Performance Management, helps marketers to nurture and generate sales ready leads. You don’t need to be an expert to understand sales need leads but they need to be good quality. The key to quality is being able to understand your buyers, engage with them on their terms and align closely with sales to ensure the quality of the leads. Marketing automation helps with:
- Tight sales Alignment
- Understanding the buyer
- Attracting quality leads
- Rich clean data
CallidusCloud’s Marketing Cloud gives you an easy to use, world-class marketing automation platform to deliver up to 490% more quality leads, 200% higher close rate and up to a 66% more revenue.
To help align sales and marketing, Enablement provides a single source for all content and enablement tools giving marketing the insight to produce relevant collateral and playbooks, whilst sales and channel partners are more productive with less time wasted hunting for the right information.
Social is a monitoring and broadcasting platform that helps you to listen to and engage your buyers as well as increasing inbound traffic.
Marketing Cloud features at a glance:
- Web-Visitor Intelligence
- Out of the box nurturing
- Sales and Channel Enablement
- Social monitoring and broadcasting
- Pre-built integration with SAP, Netsuite, Salesforce.com
Most of all it’s easy to use with embedded learning and out of the box templates!