Addressing Unique Challenges in Retail
Challenges in Retail
The Retail market is an extremely dynamic selling environment faced with tough global competition, price sensitive shoppers, and multiple sales channels and customer touchpoints. Successful retail chain stores need to centralize and align product and customer strategies across channels as efficiently as possible, while at the same time remaining agile in order to quickly respond to competition, and seasonal and market changes. The CallidusCloud Sales Effectiveness suite delivers the leading sales performance management suite in the retail industry, designed to drive cross-channel selling alignment while at the same time providing flexibility to manage rapid market changes.
Solutions in Retail
Callidus’ market leading SPM suite addresses key requirements for driving sales performance in retail, including:
- Gaining full transparency into sales performance across multiple customer touchpoints, including store, service, and web channels
- Delivering alignment on key product targets across selling channels with a mix of incentives, bonuses, contests, and non-cash rewards
- Improving time-to-market of new products and services
- Easily adjusting and communicating incentive and target changes throughout the year
Callidus’ SPM suite includes:
- Incentive Compensation: Manages incentive and bonus plan design, and calculation and payments across the retail sales network, and supports the agility to make quick adjustments throughout the fiscal year.
- Workflow: Provides a comprehensive workflow platform for managing communications between the enterprise and individual stores. This includes rolling out compensation plans, and special incentives and contests. The platform also manages inbound disputes and inquires from the sales force and extended sales network.
- Coaching: Helps align retail sales reps, marketing, and service channels to execute on top sales targets. The solution boosts the effectiveness of sales, marketing, and service organizations by uniting key performance data with developmental coaching to drive sustained revenue and customer growth.
- Reporting & Analytics: Provides actionable insight to sales performance by channel, store, product, and region to help retail businesses make better decisions around their sales and customer strategies. In addition, the solution delivers a library of pre-packaged reports and analytics to help accelerate ramp up time.
- Business Process Outsourcing: Provides retail domain expertise to help manage your day-to-day operations and maintenance of the incentive system; design the right channel and incentive strategy to drive specific financial targets; design custom analytics by role for performance; and perform benchmarking and provide data-supported insights into incentive plan effectiveness.